Robert Ochtel’s Blog

An Experienced Approach to Venture Funding

When it Comes to Venture Fund Raising, Many Entrepreneurs Don’t Know What They Don’t Know.

The challenges are many for entrepreneurs looking to start their first company. There is business planning, the business plan, and securing venture funding.  All of these endeavors require experience. Too often, entrepreneurs go into these endeavors with “blindfolds” on. If you are taking on these challenges for the first time, you don’t know what you don’t know. This can be a very overwhelming, and more often than not results in many restarts that don’t get you to the end goal – securing funding and delivering your start-up company’s technology, product or service offering to market.


With this in mind, it is important for entrepreneurs to realize this early, as approaching investors with a “half-baked” business proposition and/or plan will cause you to lose credibility with investors.  More often than not, there are no second chances to present yourself to investors and just so you know, the investor world is very small and word gets out quickly on “bad” deals.


I know from experience that private equity investors are very risk adverse and therefore I have developed a list of 12 Essential Elements they look for in new potential investment opportunities.  If you don’t hit these 12 Essential Elements up front you will not get any “face time” with potential investors – be it angels, venture capitalists or other private equity investors.


To facilitate entrepreneurs through the  venture funding process, I recently wrote and published my book entitled “Business Planning, Business Plans and Venture Funding – A Definitive Reference Guide for Start-up Companies.”  This book provides proven processes and methodologies for securing funding for any start-up company. In addition, unlike other traditional “business plan” books, this book provides a “concept” to “funding” approach to securing venture funding.  Hence, no matter where you are in the development of your start-up company, the information contained in this book can provide you with the appropriate materials to think through, successfully plan, and then execute, so that your start-up company will achieve its vision. 


I am also available as a consultant to help support you through the trials and tribulations of your start-up company and securing funding.  The proven processes and methodologies I provide will allow you to accelerate your start-up from concept to funding.  So, invest in yourself and take a proven road map to developing your start-up company and securing funding.


For more information on Robert’s consulting services go to Robert can be reached at


Robert Ochtel is a successful serial entrepreneur. The processes and methodologies, outlined in his book have been used to successfully raised over $50M in early stage funding from such firms as Sequoia Capital, Brentwood Associates, Oak Investment Partners, AT&T Ventures, and Intel Corporation. Robert also, successfully sold a start-up company to IBM for $180M.

March 12, 2009 Posted by | Business Planning, Business Plans, Venture Capital | Leave a comment